Measuring Employees’ Brand Commitment in Universities Settings – An Empirical Study in India

Prof. Jayesh Patel
Assistant Professor
V. M. Patel Institute of
Management, Ganpat University,
Kherva, Mehsana
jayesh.patel@
ganpatuniversity.ac.in

Prof. Dharmesh Gadhavi
Assistant Professor
V. M. Patel College of Management
Studies, Ganpat University,
Kherva, Mehsana
dharmesh.gadhvi@
ganpatuniversity.ac.in

Prof. Yupal Shukla
Assistant Professor
V. M. Patel College of Management
Studies, Ganpat University,
Kherva, Mehsana
yss01@ganpatuniversity.ac.in