Ganpat University – Faculty of Management Studies Journal of Management and Research (GFJMR) is the official Bi-annual Refereed Journal of Faculty of Management Studies, Ganpat University (GUNIFMS) with ISSN 2229-4651. GUNI – FMS believes in the power of research and knowledge sharing. The GFJMR endeavours to promote and disseminate the knowledge to the large numbers of academicians, researchers, students and practitioners across the world in the complex multi-disciplinary management field. The journal encourages theoretical and empirical research papers and articles, case studies and book reviews of relevance to both academicians and practitioners from the areas such as finance, accounting, marketing, operations management, human resource management, statistics, international business, information technology, environment, risk management, globalization and related areas. Articles reflecting diversity, cross-functional nature of management and emerging concerns are also considered for publication.